Hawkins began her public relations career in Washington, D.C. at a boutique agency executing public relations and event management strategies for Microsoft’s Build Your Business Tour, the Gates Millennium Scholars Program and the NAACP Image Awards. She went on to develop and direct public relations strategies for the City of Atlanta, including the City’s first Comprehensive Transportation Plan, the nationally recognized Atlanta Beltline and federally-funded Neighborhood Stabilization Program (NSP) projects.
Hawkins then headed for the nonprofit sector where she joined the American Kidney Fund’s public affairs division as Senior Director of Communications and Marketing. There, Hawkins built a robust communications and marketing program, pioneering social media and internal communications, as well as restructuring the organization’s national media relations program to yield exponential increases in media coverage, brand awareness and public engagement.
Hawkins was recently honored with a Forty Under 40 Award by the association/nonprofit industry for her work in the field. She maintains numerous professional affiliations to stay abreast of current industry trends and best practices. She is an active member of the Public Relations Society of America and serves on the Georgia Chapter’s Student Relations Committee. She is also a member of the American Marketing Association.
A passionate community servant, Hawkins currently serves on the Board of Directors for the Atlanta Center for Self Sufficiency (ACSS) and on the Atlanta Advisory Board for WINGS for Kids. She also enjoys serving as a mentor in the Sister 2 Sister Alumnae-Students Professional Mentoring Program at Spelman College, her alma mater.
Outside of her professional and community service, Hawkins enjoys her family, travel and fashion.